WeCanGoFar wearers crossing the street in Shibuya, Tokyo

Current Location — Shibuya, Tokyo

How far can we go?

35°39′N 139°42′E · Shibuya · crossing

Keep going ↓

Origin

Atlanta, Georgia

We Can Go Far wasn’t born in a boardroom.

It started one quiet night during my sophomore year at Emory, sitting alone in my dorm room after spending time surrounded by 3D printers, sewing machines, and a room full of possibility. I was sitting there thinking about what I wanted to build, and my hands rested in front of me. In the little in-between spaces of my fingers, I noticed a pattern — upward chevrons taking shape.

I sketched them. That simple moment became the logo. The foundation at the base represents grounding. The eye shape embodies awareness. The upward chevrons stand for resilience and growth. And the central dot symbolizes a person moving over mountains. Together, they formed the core of FAR: Foundation. Awareness. Resilience.

It’s a reminder that no matter the starting point, with a strong base, clear sight, and steady resolve, we can all go far.

— Chris Hovers, Founder

The idea

FAR is not a destination. It is a way of moving — through the world, through change, and through who we become along the way.

  • 01

    Foundation

    Know where you stand before you decide where to go.

  • 02

    Awareness

    See beyond what you know — the world, others, and yourself.

  • 03

    Resilience

    Keep moving, even when the way forward changes.

ARTIFACTS

Made for the distance

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FIELD NOTES

A group in WeCanGoFar outerwear walking the Shibuya crossing
PLACES — Shibuya, Tokyo — the long way home

Everything we make begins somewhere ordinary — a street, a kitchen, a long drive with the radio low.

Grey zip hoodie with a GO FAR graphic
GO FAR — worn in, worn out, worn again
Chris Hovers in Shibuya wearing a WeCanGoFar beanie

PEOPLE — Chris Hovers

He refused to stay in one lane.

From Washington, D.C. to Atlanta, Chris Hovers has built a life in motion—as artist, producer, filmmaker, podcaster, and curator. CUZ I WANT TO, his new album on vinyl, is a document of that self-made path: independent, resilient, and made to last.

Where are you going?

Letters from the road — places, people, and the few things we make. Sent rarely, and only when there is something worth saying.